Essentially, Lev Manovich is arguing that the graphic user interface transformed the computer from being just another piece of technology, but the primary memory of accessing culture. The GUI made it less dull and more engaging to work with. At one point he states that, “the interface shapes how the computer user conceives of the computer itself.”
Lev Manovich's interface theory highlights interfaces' key role in moderating digital engagement by serving as dynamic entry points for users and systems, reflecting societal norms and ideas. Beyond translating human intents into machine-readable commands, interfaces shape perceptions and interactions with digital media. Manovich advocates critical analysis of interfaces as cultural artifacts to uncover biases and understand broader design effects in the digital realm. Therefore, the way technology and software is presented really does affect the way we view said technology/software.